Eng
January 28, 2026

10 million users and half a million purchases every month — annual results of Nova Poshta's ‘Bonus Delivery’ loyalty programme

The ‘Bonus Delivery’ loyalty programme from Nova Poshta, known to customers as ‘boxiki’, grew 10 times in 2025. The number of participants exceeded 10 million users, and more than 500 businesses joined the partner network.

Every month, Nova Poshta customers use over 500,000 promo codes from programme partners for discounts, gifts, and special offers. In total, the ‘Bonus Delivery’ section has over 4 million unique users and over 20 million visits every month.

Within the programme, customers receive bonuses, known as ‘boxes’, for sent and received parcels and can exchange them in the Nova Poshta mobile app for discounts at partner online stores, gifts or special offers.

A separate area of development has been the connection of offline partners at the request of customers themselves. Petrol stations, medical laboratories, restaurants, cinemas and other everyday services have joined the programme.

The programme also has a new feature: customers can receive discounts on delivery for completing tasks in the app and participate in prize draws for accumulated boxes.

The programme does not have VIP levels or closed clubs, so all customers have equal access to opportunities and offers. The programme also uses a personalised approach and selects promotions and offers based on users' interests and habits.

"This year, we are focusing on developing cashback for targeted actions, which will allow customers to reduce delivery costs or send parcels for free, as well as on launching new gamified mechanics. We plan to increase customer awareness and use of the programme by 50%,‘ says Yevhen Krechetovych, Head of Customer Development at Nova Poshta.

The ’Bonus Delivery" programme is available in Nova Poshta's new mobile app.