Skip to main content
Big Data reports
For business

Big Data analytics: ready-made business research

based on Nova Post big data

Get quality data on your target audience, competitors, and the market on par with major consulting agencies. No need for months of research and in-depth interviews.

from 2 500 UAH

  • Ordering is available immediately after registration in the account
  • Pay online by card without paper contracts

Interactive reports based on solid data for owners and teams

  • E-commerce
  • Retail
  • Manufacturers and suppliers
  • Marketers and researchers

Make decisions based on facts, not guesswork

The Big Data service records real purchasing behavior:
actual delivery, average ticket, order frequency, payment method, and refusals.

  • 500+ million transactions and parcels
  • 22+ million real purchases per year
  • 600+ product subcategories for analysis
  • Geo-analytical insights

Quickly find the best solutions for everyday business challenges

Big Data analytics from Nova Post helps find growth opportunities and optimize resources.

  • Customer acquisition
  • Who is my real buyer: gender, age, income?
  • In which regions is demand growing the fastest?
  • Where can I find an audience similar to my top customers?
  • Sales
  • What is the average ticket in the niche — are we expensive or cheap?
  • Where do people buy more: on marketplaces or in niche stores?
  • In which regions are customers ready for a higher check?
  • Procurement
  • What new categories are profitable to add to the assortment?
  • What else are my buyers interested in: auto, sports, kids, beauty?
  • Is the niche growing or declining — should I enter a new direction?
  • Scaling
  • In which neighborhood should I open a new location?
  • Is my paying audience within a 1 km radius around the location?
  • Which new cities should I scale sales to first?
  • Is the purchasing power of the neighborhood sufficient?
  • Competitor and market analysis
  • Are we growing faster or slower than competitors in the niche?
  • Is this a sales drop for us or for everyone?
  • Where do we rank among niche sellers: top or average?
  • In which regions is there a supply shortage and minimal competition?
  • Operations and resource optimization
  • Is our return rate normal compared to the market?
  • What are the most common reasons buyers refuse goods?
  • How is it more convenient for customers to pick up: parcel lockers, branches, or courier?

Coming soon:

  • Own customer persona
  • Customer base profile by phone numbers

Ready to grow your business based on real data?

Choose the report type in the business account and get your first detailed market analysis today.

How to order a report

  1. Log in to your business account
    Go to the “Services” → Big Data. If you don't have an account yet, registration takes 2 minutes, and ordering reports is available immediately.
  2. Select a report
    Specify the report type, product category, and time period.
  3. Pay for your order online
    From the internal account balance or by card via NovaPay (Apple Pay, Google Pay). No paper invoices or contracts.
  4. Get the result in 15–30 minutes
    The finished report will open in the “My reports” section. Explore visualizations online or download data for presentations.

What data and reports are available in the Big Data service

Buyer behavior in the category

  • Demand dynamics and seasonality
  • Regional distribution of demand
  • Buyer behavior during receipt and return
  • Order structure by value

Price: 2 500 UAH

Buyer persona for the category

  • Demographic profile of the audience
  • Purchasing power
  • Audience interests and preferences
  • Regional potential of the category

Price: 2 500 UAH

FAQ