Nova Poshta and Sportovna: Working Together for Sustainability
Nova Poshta and the online sports equipment store Sportovna have taken stock of their two-year partnership. During this time, the retailer tripled the number of monthly shipments and also joined efforts to support Nova Poshta employees who were called up for military service.
Thanks to the customization of logistics solutions to meet the retailer’s needs and the continuous expansion of Nova Poshta’s infrastructure, Sportovna has been able to significantly scale its business in the Ukrainian market.
In particular, the key drivers of growth were:
- Fast delivery through an extensive network of branches and parcel lockers;
- the option to pay for international shipments upon delivery (cash on delivery);
- a convenient returns service.
The collaboration between the companies went beyond a typical business partnership. As a gesture of support for Ukrainian defenders, the Sportovna team donated 100 functional thermal T-shirts to mobilized Nova Poshta employees who are currently defending the country as part of the Armed Forces.
“Our partnership with Sportovna is an example of true co-creation. We don’t just deliver packages—we work with the client to find solutions to complex challenges: from optimizing returns and adapting logistics to seasonal peaks to quickly resolving unusual situations. That’s what builds deep trust. And the thermal T-shirts we donated to our mobilized colleagues served as a very heartwarming and meaningful testament to this mutual support,” notes Oleksandra Yeliseyeva, Senior Sales Manager at Nova Global.
Currently, the Nova Poshta network has more than 57,500 service locations throughout Ukraine, enabling Ukrainian businesses to conveniently ship goods and expand their operations even in the most remote corners of the country.