Nova Poshta — Ukraine's Strongest Brand

According to the results of the first large-scale study conducted by Kantar Ukraine for Forbes Ukraine, we topped the ranking of the 35 strongest Ukrainian brands.

The study included 2,100 respondents aged 16–65. Based on their responses, three key brand characteristics were identified: relevance, distinctiveness, and visibility. Using these, Kantar calculated the Demand Power index—a measure of a brand’s strength and consumers’ propensity to choose it over competitors. And that’s where we come out on top.

The top ten of the ranking also included ATB, PrivatBank, Rozetka, “Aurora,” Roshen, EVA, “Kyivstar,” monobank, and Tabletki ua. Overall, all of the strongest brands share five characteristics: they solve everyday problems, are accessible to a large number of Ukrainians, provide reliable service, become part of daily routines, and enjoy a high level of trust.

Thank you for choosing us!