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25 years of delivering love: Nova Post presents designer holiday boxes for its birthday
For its 25th anniversary, Nova Post has released a special series of designer packaging created in collaboration with Fedoriv Agency — a story of delivering love.
The illustrations depict familiar scenes: love rushing to its destination; love carefully sorted into the compartments of a parcel locker by a courier; love received, unpacked and examined. And even love delivered to those who cannot read but often receive gifts via Nova Post — for our beloved pets.
"Over the past 25 years, millions of stories have passed through Nova Post. In this series of packaging, it was important for us to show that Nova Post is an integral part of every Ukrainian's life. No matter where they live, we are there for them. We tell the story of the daily delivery of love through the stories of people, things, and feelings at the moment when the parcel arrives," comments Olga Paprotska-Matusyak, Director of the Marketing Communications Department.
The illustrations for the festive packaging were created by Ukrainian illustrator Maria Kinovich. Her style combines concise graphics and emotional detail, allowing her to convey mood without unnecessary words.
The new boxes, envelopes and bags are gradually appearing in Nova Post branches throughout Ukraine.