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«Tomorrow there will be borscht»: Nova Post and Yevgen Klopotenko present limited edition borscht sets
To mark Independence Day, Nova Post and chef Yevgen Klopotenko have launched the ‘United by Borscht’ campaign and prepared a limited edition of 500 unique borscht sets. Each set contains selected products from different regions of Ukraine, as well as special ingredients such as smoked pears and chamomile spice.
The aim of the collaboration is to bring together people who love Ukrainian cuisine. As is well known, where there are two Ukrainians, there are three hetmans and five recipes for borscht. The kits will help recreate Yevhen Klopotenko's signature borscht flavour anywhere in the world.
«We thought: why not make it possible to cook borscht together, even when you are hundreds of kilometres apart? Order one for yourself and a loved one and cook the same borscht at the same time, each in your own kitchen. It's a way to feel close to your loved ones and share something warm and familiar with them,»
— says Nova Post Marketing Director Pavlo Daniman.
You can purchase the set online at 100shop.com.ua at full price or with a 50% discount using the promo code from Nova Post. The promo code is available in the mobile app in the ‘Bonus Delivery’ section for 50 boxes.
Each order comes with a postcard with a recipe and an autograph from Yevgen Klopotenko. Delivery by Nova Post is free.