Nova Poshta has launched the Nova Media omnichannel platform
Nova Poshta has consolidated its digital and offline channels into a single platform, Nova Media, which helps Ukrainian businesses interact more effectively with customers and helps Ukrainians discover new brands, products, and services.
Thanks to Nova Poshta’s infrastructure, businesses of all sizes—from small businesses to major brands—can use the Nova Media platform to engage with their target audience. Users have access to a personal account where they can independently set up and launch flexible advertising campaigns tailored to their own budget.
The platform brings together a variety of engagement formats: from notifications in the mobile app to in-store displays, branded packaging and company vehicles, as well as other non-standard media.
Nova Poshta’s advertising network already comprises more than 35,000 advertising spaces. Each month, the omnichannel platform provides access to an audience of more than 10 million users of the company’s digital services, generates approximately 600 million ad impressions, and creates more than 180 million offline customer interactions.
“We’ve strived to make modern marketing tools accessible to businesses of all sizes. As a result, Nova Media now counts more than 475 companies among its clients—ranging from major national brands to small and medium-sized businesses. The repeat business rate exceeds 60%. For us, this is the best confirmation that Nova Media is an effective sales driver and supports the development of Ukrainian entrepreneurship despite all challenges. At the same time, the platform helps consumers easily discover artisanal products, new brands, and great deals from their favorite companies. “It’s a win-win-win partnership,” noted Ivan Bilokonny, Head of New Product Development at Nova Poshta.
Nova Poshta plans to continue expanding Nova Media’s capabilities, launching new engagement formats and technological solutions to make communication between Ukrainian entrepreneurs and millions of consumers even more convenient.
For more information about the features of the Nova Media platform, click here.